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Julie Vanhoose
Title: Unmarketing: stop marketing. start engaging/Scott Stratten
Student: Julie Vanhoose
Why this book? I chose Unmarketing because social media has been a big part of my time here at UK, both as a student and as an employee of the library. I’ve studied it for classes, and I’ve been a part of the social media efforts for the library. Unmarketing was the first book that I read about social media, and it had a huge impact on my opinions of the topic.
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